Below are my 5 blogging lessons from 2018
Put yourself out there
One of my biggest fears in life is rejection. I’m a Highly emotional and sensitive person, which makes it hard to put myself out there. For blogging though, I realized that if you don’t reach out you’ll miss out. If there’s a certain brand you want to work with let them know. How else with the brand know how keen you are? Take a chance and introduce yourself to the brand. Make sure you include a your media kit and don’t mention your rates with an introduction. Keep it short and clean.
Give it time
OK so you perfected that email, went through it a million times. You finally pressed send. What now?
Don’t be quick to expect a response. Send out that email and just try to forget about it. I use the word ‘try’ because I know it’s extremely hard to forget. Keep yourself busy with other things. Plan your next post, search for PR companies to work with – just keep your mind off the email. Remember that PR companies and brands are busy with their daily jobs. Just like us, they are trying to man
It’s OK to get no response/rejection
DO NOT TAKE IT PERSONAL. After a week or two, just send a follow up email to check if your email was received. If you don’t get a reply, just let it go. Tell yourself that it wasn’t meant for you. There’s better things opportunities coming your way. Dust yourself off and keep moving. Sometimes the response is not what you expected. Don’t read too much into it, but instead work on improving yourself.
Learn to come up with Innovative Pitches
Entering the blogging world opened me up for the world of advertising. I’ve had to learn more about pitching to a client and selling myself. My background is engineering, so this this is a totally different field. I literally had to start from scratch and do tons of of research. Initially, it was hard. With time I gained my confidence. Put yourself in the clients’ shoes. “If you were a client, what would make you choose this influencer”.
No amount of money is worth you compromising yourself over. Be authentic and remain true to yourself. If the campaign is not aligned to your brand, then kindly let it go. It’s important to be clear about who you are. Your input is of value, personalize the brief.