Join Aquafresh Celebrate SA Mums With ‘Power To You, Mum’

This campaign is very close to my heart because I truly believe in celebrating us mums. The challenges we go through on daily basis are a handful. Not just that though, it’s imperative to celebrate the small achievements, to share our stories, to remain in the moment and enjoy the journey of motherhood. This campaign is momentous in its own right and I’m absolutely excited about the impact it will make.


Leading dental care brand, Aquafresh, recently launched ‘Power To You, Mum,’ a campaign that recognizes and celebrates the South African mother, and all the ways in which she does-it-all.

“‘Power To You, Mum’ is more than just a campaign, it’s a movement we are leading, celebrating the many ways in which the South African mum does-it-all. Very often, they carry homes; from day-to-day household activities to the strategic, long-term planning that keeps things afloat. We often take this for granted and we don’t do enough to recognise and thank her for her incredible contribution. And that is the heart of this campaign,” said Refilwe Ralefeta, Marketing Campaign Manager on Aquafresh.

Ralefeta continued, “Secondly, with ‘Power To You, Mum’, Aquafresh continues to elevate the way the dental care category engages consumers in South Africa. We kicked this off with our #KeepItFresh campaign in 2017 where we partnered with South African music mainstays, Mafikizolo. This campaign follows in that same trajectory – we are asserting the brand in the lifestyle space, meeting and engaging people in a more exciting and meaningful way.”


‘Power To You, Mum’ will facilitate and drive conversations amongst South Africa’s does-it-all mums on a variety of topics.  Partnering with Aquafresh on leading these conversations will be radio personality and South African radio’s agony aunt on family matters, Mapaseka Mokwele; self-taught chef and television personality, Siphokazi Mdlankomo.

Kicking off the festival will be a parade through the streets of Kliptown led by a brass band, fantastic entertainers and the Power Squad that will be going into communities. People are invited to come through for the parade, which will be a fun, electrifying experience for all. There’ll be lots of activities and performances, catering for mothers from all walks of life!

Musical acts headlining the Power To You, Mum Festival will be the multiple Grammy winning Soweto Gospel Choir; multiple SAMA-winning Afropop duo, Mafikizolo; and the multiple Metro FM Music Award-winning musician, Unathi Nkayi.

There will be delicious food on sale to satisfy various tastes, provided by self-employed cooks, all mothers, from around Soweto.

What: Aquafresh Power To You Mum Festival 2018
Where: Walter Sisulu Square in Kliptown, Soweto, Johannesburg
When: 28 July 2018, 10am – 5pm
Aquafresh Power To You Mum Festival Tickets: R80 adults, R40 seniors. The purchase of an Aquafresh toothpaste will get you a R20 discount to all ticket prices
Note: This is an adults-only festival, no children under 18



A competition running over the next three months will see three lucky mums countrywide vying for one of three prizes worth R100,000 each towards groceries, education or home improvements. The competition entry takes place by purchasing any Aquafresh toothpaste at participating outlets, then dialling *134*416*3# and the unique code on the till-slip or given leaflet. Goodluck!

I’m definitely going to be at the Festival.  Are you coming? Leave a comment below so that I can look out for you there.

I look forward to meeting you in person and having wonderful conversations with you Mama. 

  1. Will definitely be there!

  2. I shall be there

  3. No kiddies! Hurray! Will definitely be there for some me time with other moms…..

  4. Will defiantly be there.

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