What’s HOT at Prima Toys this year?

Prima Toys Event

I recently attended the Prima Toys event with the aim of discovering new toys introduced in the market. The event was so much more than that. The decor was so appropriate and immediately brought out the kid in us. I mean there were popcorn stands (6 different types of popcorn), carnival games and yummy food. Just imagine a mix of Willy Wonka’s chocolate factory and the carnival. It was every child’s dream (lol, and parents’). It was a great escape from the adult world.

So let’s talk a little about HOT collectibles

L.O.L. is the talk of the town, the best-selling girl’s toy by far this year internationally as well as locally and the product responsible for placing MGA firmly in 3rd place in terms of the world’s largest toy companies. This new play pattern explores the world of ‘unboxing’ and the surprise elements, as you find a secret surprise hidden under each of the 7 layers you need to unwrap. It is almost more exciting to open the toy than it is playing with it!

Shopkins remains one of the largest collectibles brands. Collectables is still one of the largest play categories and retailers both love it and hate it. Because they love the feet it brings to the stores, but as the prices are generally quite low, they have to sell a great number of units to justify the shelf or floor space it gets in store. Shopkins will launch season 10 towards the end of the year and is showing absolutely no signs of slowing down!

Cake Pops is a new line of collectibles that ticks the boxes on several current trends by combining the unboxing appeal of the Pikmi Pops with the satisfying appeal of the slow-rise squishes, all packaged in a colourful “cake pop”.

When it comes to boys, figurines and vehicles are still at the order of the day. Boys are generally less complicated creatures… Ben 10 and Power Rangers are the two best selling figurine ranges, with Stretch the new entry that has everyone talking. Bburago and metals are the boys collectables.

The exciting introduction of the new party dress up, giving us an entry level price point into this category. Dress up and role play are key components of early learning, promoting imaginary play.

Then of course it is Mickey’s 90th birthday in November, so be on the look out for a very exciting range of plush toys.

  1. The King Pong looks really fun. I’m always looking for new toy ideas. Thanks!

  2. I am still yet to have a kid but I always get jealous seeing what they have to play in the toys section nowadays. I think if I have a kid one day, it also will awaken my inner child. Thanks for sharing. 🙂

  3. Shopkins is taking over my world 🙂 Thanks for the review of latest toys! I have seen the LOL but we have not entered in that world …yet. There are so many great toys and games coming out. We are huge Disney fans so I’m excited to see what they will release for Mickey’s birthday! Looks like a fun event!

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