Ok, I am by no means being biased writing about Magnum. Yes I work for the main FMCG behind it, but I’m quite far from producing Magnum. Actually I’d be over the moon if that were the point.
So Magnum has launched their new PINT ice cream. What’s new about them you ask? Well, for one, there are real bits of chocolate in the ice cream. The center is even more chocolatified, and can we please appreciate the packaging. I’ve always been jelous of all those American Chic flicks, where a depressed girl would be bawling her eyes out after being dumped. And by her side, this sexy tub of ice cream.
The new creation comes in 4 flavours:
MAGNUM HAZELNUT & CHOCOLATE PINT
Magnum cracking chocolate in hazelnut dairy ice cream, with a cocoa-hazelnut sauce core
MAGNUM CHOCOLATE PINT